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Farrell

Project

We were recently asked by Robbie Williams' management team to create a 'retail launch pad' for a new range of clothes branded Farrell, named after Robbie's paternal grandfather.

Scope

The work involved working closely with Rob and his management team to integrate a timeless backdrop and mid floor retail space which complemented the range of products and was influenced by the 1950s and 60s era when 'all things were made good'

Results

Rolled out to 10 initial sites across the UK within House of Fraser, Robbie attended a PA launch on Oxford Street to drive awareness of the brand.