Archive for the ‘POS display’ category

The Importance of Impulse Buying

20th February 2012 by barber design

Impulse buying is an important retail strategy which relies on customers picking things up from a particular retail display because they have suddenly decided that it is something that they need or want. Without that display in that specific location in your store, they would most likely not have bought that item. This strategy is most commonly deployed near tills and queuing areas because customers will have the time to look at what’s there.

To get the most out of a point of sale display, our team of expert designers will incorporate this into your overall retail design. Neglecting to include POS displays could mean that you are losing out on a large percentage of sales. It is not about tricking the customers into buying something that they don’t need. Many of the resulting sales will be because the customer has forgotten that they wanted or needed a certain item, or it might be that they didn’t even know that your shop sold it.

It is not just about having the right products displayed in the right areas, however, but also about the way in which they are displayed, which needs to be appealing to the customer and also easy to access and see. If a POS display runs alongside a queue, it is quite easy for it to become untidy or low on stock because staff find it hard to access the area. Our team can advise you on the best way to incorporate retail displays into the overall design of your store.

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Football clubs demand first-class retail design

21st October 2011 by barber design

Most high-street shops are feeling the effects of the online marketplace. These days shoppers are turning away from traditional walk-in stores and towards the internet when it comes to almost every retail industry, from groceries to pet supplies to clothing, books, music and shoes. Football clubs are just one of the many retailers putting a great deal of thought into how to keep offline stores competing with online ones.

Doug Barber, one of our top retail designers, recently spoke out about the challenges faced by the official retail outlets owned by football clubs and how to best overcome them. His call to make football club shops more attractive and higher performance was published in the well-respected FC Business Magazine.

Doug is an expert in retail design across many industries and he has thought long and hard about how to help football clubs get the best possible profit out of their stores. His ideas range from using state-of-the-art static and moving displays, regular updating of really outstanding window displays to keep fans coming back, and allowing ample space for changing rooms. The latter is often neglected but it’s an essential point for any shop that sells athletic clothing.

He also pointed out that a point of display sale can work with a retail website, not in competition with it. Using the web address on in-store materials is one way to ensure that if football fans are going to buy online, they buy online for the official store rather than from a different source.

Retail design, retail designers, point of sale display

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Arrange Christmas Pop Up Shops Now

7th October 2011 by barber design

The last leaf may not have fallen yet but nonetheless, the time has come to start planning for the Christmas shopping rush. Smart companies get their point of sale display plan arranged early for a smooth, timely roll-out. As soon as new stock for the Autumn-Winter season starts arriving you can start thinking about how those products will be best displayed over the busy period.

Now is also the time to plan and order pop-up shops. The right location is absolutely crucial to the success of a pop-up retail point and as Christmas gets closer, competition for the best spots will hot up. Get in early and your company has the best chance of securing a good one and enjoying the benefits that greater exposure and high traffic bring.

A well-placed pop-up shop can act as a second retail location, as a way of moving sale products or overstock, or simply direct customers to your main store. Whatever the intention, they must be eye-catching, easy to run with only a few staff, and secure enough that losses don’t become a problem.

The months leading up to Christmas are a very busy time for top retail designers. Although we do try our best to help all companies with their design needs no matter how close to the big day it is, starting the process off early ensures that you’ll get a superb display ready well before the customers start hunting for Christmas gifts. Get in touch today and see how we could make this Christmas your best ever.

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The many benefits of having an effective point of sale display

14th August 2011 by admin

When customers or clients enter a shop and they have decided to purchase whatever number of goods that they have put in their trolley or have in their hands, when they walk up to a till to do exactly that they might be enticed further to spend additional money on other goods which are near this part of the retail environment. By this being included near a till or in the area which is where customers queue, we have extensive knowledge of what factors contribute towards having an excellent reaction and therefore improving sales figures.

Depending on what a particular clients requirements are such as the size of a point of sale display, we have provided these for major brands and stores who have been pleasantly surprised about the effectiveness of how important having this display can have on their sales figures. The items which can be placed on these displays might be products which are not selling well but through having a display of this kind has resulted in our expert professionals having a dramatic and successful impact on the popularity of this and other products.

We are able to spend a significant time with you deciding on what your preferences are and then our dedicated members of staff can use your ideas to maximise profits. We understand the importance of a store being presented effectively and efficiently but through these display forms means that both customer and retail satisfaction is always at a high with this supplied at a cost effective price.

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Professional Point of Sale Displays

14th July 2011 by admin

Point of sale displays are such a great way to attract a customer’s attention. They promote impulse buying, and they can even help customers find smaller products or hard to  locate items that are frequently in demand, such as batteries or toothbrushes. But a poorly constructed or designed display may turn your customers off. Professional design is key. And interesting is even better.
Here at Barber we aim to offer highly professional retail design while thinking outside the box. We offer creative solutions to retail display that both look good and attract the eye.
We are a small design firm in London, but we work worldwide, and our success is apparent in well known high street shops like: American Apparel, Pineapple, Bench & Hooch, Ben Sherman, and Tesco.
We can offer you value you for your money, which means high quality, aesthetically pleasing retail displays that are also affordable. Our aim is to help you increase your profits, because we understand that good design makes an impression on your customers.
You’ll also find us very approachable and fun to work with. We also pride ourselves in being environmentally friendly, because we know that’s as important to you as it is to us.
For more information about how we can help you with creative, attractive point of sales displays, get in touch with us via our handy online contact form. We’ll get back to you as soon as we can and let you know what we can do for you.

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What is Point of Sale Display?

14th June 2011 by admin

A point of sale display (POS) is a specialised type of sales promotion found near, on or next to a check out counter. The aim is to draw the customer’s attention to products, perhaps because they are new, on special offer or for a seasonal sales push.

Shelf edging, dummy packs, display stands, posters and so on are all part of POS retail marketing. Common items displayed this way include sweets, chewing gum and magazines.

This type of retail display is especially popular where there is limited floor space. The display may be lit by a lightbox, and POS are usually made from cardboard or foamboard, with a plastic or Perspex stand, all replaceable and disposable. Designers make full use of colour and printing to make the display look attractive.

Some displays are fixed or non-disposable; these may include lighting to make the display stand out more and may also contain a cooler, for example for drinks or ice cream. Some are as simple as a metal basket, with no external design, just showing a price.

At Barber Design, we’re retail design specialists covering graphics, logos and branding, commercial, bar and office interiors and exhibition and website design.

We know only too well that the best possible design helps you hold on to your existing customers while attracting new ones, raise  your profile and get your message across. Check out our website and learn more about what we could do to make your stand out business today.

What is Point of Sale Display?

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Make your point of sale display shine with LEDs

16th March 2011 by barber design

Lighting is one of the key factors in retail design. No matter how colourful and well designed a point of sale display is, it still looks dingy and uninviting if it is badly lit. Without the right lighting shops look dirtier, cheaper, and the goods on offer do not look nearly so attractive. Dark corners waste space and give shoplifters opportunities you do not want them to have.

We are not saying you should blind potential customers with harsh floodlights. Proper lighting is comfortable but bright. It highlights what you want it to highlight and makes the whole space appear bright and interesting. Part of that is placement of the lights and shades and part of that is choosing the right bulbs with the right power.

LEDs are wonderful. They are not only far more efficient than ordinary light bulbs (meaning you cut down your lighting energy bill down to as little as 10% without losing brightness), they are also tougher and do not need to be replaced so often. That means less maintenance and less chance of a blown bulb going unrepaired in your shop.

Unlike normal incandescent bulbs, LEDs can also give out a pure white light. Colours can be seen as they are, rather than slightly yellow tinted. This is great for retail display spaces where you want whites to seem truly white. LED bulbs are also very small in size so they can be fitted in tiny spaces and aimed very precisely. Using them allows you to get creative with your lighting and build something really unusual.

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How an Effective Point of Sale Display can Benefit You

25th February 2011 by barber design

When you own your own shop, you’ll know the importance of maximising all your sales.  It’s not enough for your customers to only buy what they came into your shop for.  In order to maximise your profits, you need to make sure that some of your customers are making impulse purchases.  One of the ways you can do this is with an effective point of sale display.

A point of sale display is used to showcase a specific product or range of products next to where the customers pay for their purchases.  Designed to complement other elements of your retail display, they can be extremely beneficial.  By showcasing a specific product or brand in that way, you instil customer confidence in it.  An effective point of sale display can educate customers about new product ranges and specific promotional offers.  And, most importantly, they can encourage customers to make impulse purchases when they are paying for their goods.

In order to encourage purchases, a point of sale display needs to catch the eye of the customers and consist of products that people will want to purchase without consideration.  The best point of sale display products are small, inexpensive items they people may not have even realised they needed.  Make any point of sale display you use unique with noticeable signage and your customers will be sure to notice them.  Use point of sale displays effectively and you’ll soon begin to notice a boost to your sales.

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The Benefits of Retail Point of Sale Displays

16th January 2011 by barber design

An effective point of sale (POS) retail display can take many forms and is no longer just the preserve of well-established brands. Effective POS displays such as counter top displays, cardboard units and pop-up displays carry a strong ‘act now’ message which can prompt customers to investigate more about a product or service as soon as they see it. Although POS displays are a relatively simple method of promotion, many retailers simply do use them to their full effect. This is usually because they are unaware of the two most important aspects of developing a successful point of sale display.

Location
How and where a POS display is placed should never be underestimated. POS displays will only deliver significant benefits when customers see them at the right time. Therefore it is essential to put POS displays in places where people can read them while they are waiting for something. Good locations to put POS displays include, by a pay desk, near restaurant tables, or within view of a bar.

Simple & immediate
Even when waiting, no one is going to take much interest in a boring sign. Every product or service needs to have an attention-grabbing quote or a eye-catching design in order to engage peoples’ interest enough to make them react positively.

By bearing these two points in mind, any retailer will be able to avoid the obvious mistakes and find success in this simple but often undervalued form of advertising.

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