Customers are valuable and once you have them, you don’t want to let them go. There is a specific science that can be applied to shoppers and their buying habits in store.
As a retail design consultancy we are able to look at how well your store design is performing with our 12 point ‘action plan’ covering the following points:
1 – Window displays – are these up to date, seasonal and engaging to the customer… could they work harder?
2 – In store – is the layout right and do customers find it easy to navigate around your stores and understand the breadth of offers available?
3 – Is the in store graphic communication right – does it speak your ‘customer language’?
4 – Till points – are these used to sell impulse buys to the customer, do they reflect your brand values?
5 – Changing rooms – are these in the right place, are they comfortable, do they showcase the customer in the best way? After all, the customer will make their ‘purchase decision’ in here!
6 – Focal points – are there focal features within your retail store to attract customers, do you use engaging displays to showcase the latest offers.
7 – Will your customers return? – Let’s look at ideas to encourage them to come back. This could be as simple as a thank you above the door or a ‘what’s coming soon message’ or display to encourage customers to return.
8 – Are the materials you use to reflect your brand consistent to your brand values?
9 – Could your shop fitting equipment be more cost effective?
10 – Does your web presence in store drive customers to use your website and visa/versa?
11 – Are lighting levels right and is your lighting energy efficient?
12 – What’s the customer perception of your brand and in-store graphics?
A full report can be created and then discussed with you prior to delivering any design work.
Additional services such as customer research and staff interviews can also be introduced if required.
We hope that the above information helps you look at what might be required when trying to retain customers and attract new ones.
If you need to chat to us about our 12 point action plan, please feel free to get in touch.
We recently created a new retail store concept and brand identity for a new company called Draker. They are launching their new business (an upmarket lettings agency) just off Sloane square, Fulham at the end of June 2010 and we have really enjoyed developing the scheme. Our client asked us to create some impactful window graphics whilst the store is being fitted out and the photo shows a picture of Tim (our client) in all his glory up large and bold on the window.
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