I popped into the Marmite ‘pop up’ store on Regent Street over the weekend. What a great concept, well executed and thought through. The range of merchandise on display was fantastic and a real endorsement to the brand.
It was pretty busy in there and after a chat with the entrepreneurs behind it (who were busy working the store and shop floor) they said that its success was overwhelming and the interest it had generated was fantastic.
I really loved the ‘try before you buy’ concept upstairs. A small café where toast and Marmite were being lovingly created for all fans of the brand and for some new Marmite virgins to the product. The best idea was a large table where honest feedback was scribbled on the surfaces, legs and even the chairs. Apparently they had gone through at least for or five tables to date!
In these current tough times it was a real inspiration to see some young mavericks taking a brand by its horns and delivering a great visual concept… for no doubt little cost to create a real brand experience.
I do prefer Bovril but might be convinced to change after a great shopping experience… isn’t that what retail is all about in today’s climate?
Popped in here a few weeks back when I was in London. What a fantastic idea for a store. Naturally, I had to add my comments to the table.
Oh, and I love it by the way.