Jessops - New Oxford Street, London

Specialist camera retailer Jessops has launched its new flagship store on London’s New Oxford Street, designed by our team at Barber Design.

The concept is to provide an interactive brand experience in a clean, contemporary environment, where customers can engage with every stage of photography from product through to print.

The store follows the successful launch of the concept at Jessops’ Westfield London store last year, the key aim of which was to personify Jessops’ unique proposition as a full-service photographic retailer, with the customer’s needs at the heart of its offering.

“The Oxford Street store is Jessops’ second to have opened using the new concept, following on from the success of their Westfield launch last year. The idea has been to reflect Jessops’ position as the UK’s leading photographic retailer through their store design. Jessops is a place where the amateur and the enthusiast alike can be inspired and have their photographic needs met by true expert resource. The role of Barber Design has been to communicate that offering and position the store environment as a confident and contemporary proposition.

The Director of Property for Jessops commented “the strength of our existing relationship with Barber Design has allowed us to take a radical step forward in our store design concept. Jessops’ network of stores nationwide have long provided a resource for photographers of all levels seeking photographic equipment, printing and expertise. Our unique position in the photographic industry has been successfully communicated by our Westfield London branch and we are confident the execution of our new store will continue to deliver this concept direct to the consumer.”

Barber Design provided Retail Consultation, Branding development, Retail Design, Graphic Communication, Interior Visualisation and CAD planning for the store, as well as for the first store to open with the new retail concept in Westfield, White City in 2008.

Initial sales have been great with Jessops hitting agressive targets of £150,000 within its first 3 days of trading (source: Retail Week).