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Pineapple
Pineapple is London's most popular dance studio and is a successful international sports and leisure clothing brand. Debbie Moore founded Pineapple Dance Studios in 1979, in an old pineapple warehouse in Covent Garden. Her aim was to make dance accessible to everyone because, in her words, 'To dance is to live.' Soon afterwards, Debbie launched Pineapple's clothing range in response to the demand for fashionable dancewear. Bill Wallsgrove at Brand Voice refreshed the Pineapple brand proposition, brand identity and guidelines. We created the retail and interior concept for the new Covent Garden flagship store in collaboration with Brand Voice.
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